In the complex world of ones and zeros, data flies through the air at the speed of light and every single bit of data is used when it comes to digital marketing. A good digital marketing agency has state of the art analysis software that gives them the data they need to measure every aspect of site traffic.
Geographical location
Simply click on a tab and a global map appears with markers for all users that visited your wite during a specified period; there are many variables and you can print bar graphs and other data graphics. This is great if you are targeting a specific region and you can make adjustments to the campaign if need be.
Conversion rate
Don’t forget to use conversion rate optimisation services to ensure you convert as many leads as you can. The digital marketing agency can tell you the rate for all products and they can work their magic to boost rates. Knowing things like this makes a huge difference and you can tweak your content, thus increasing sales.
Pages visited
If you notice that one particular page is getting a lot less hits than other pages, you can make adjustments and in real-time find out whether that has fixed it. It also tells you which pages are getting the most hits, which is worth knowing.
Duration of visit
Not only do you know which pages a user visited, you also know how much time they spent on each; if users seem to be leaving one page sooner than all the others, this page needs some work. Pages that people spend time on shows market preferences, which is always good to know.
How a user found you
Whether Google’s search engine sent them or your Facebook page, it is essential that you can assess all your links to see which are performing and which are not. Making changes might improve things by focusing on poorly performing links.
Comments
Always leave an option for site visitors to leave a comment and you get lots of feedback to improve the UX and they might have some great ideas on how to make it better.
We hope this short blog helps you measure your web performance and with a top-rated US digital marketing agency in your corner, you will win by KO!